Our Venture Building Process

Our proven and effective process helps startup founders to validate their ideas and develop their products with the market fit already established and verified.

01 Problem Discovery We always start by analyzing the most critical challenges the world is facing with the fast-changing digital age. 01
02 Idea Generation This is when creativity shines while generating alternatives to tackle these problems. 02
05 Develop Working closely together, our data scientist and UI and UX experts make magic happen by turning abstract ideas into visuals. 05
06 Market Validation We conduct extensive research and feasibility study to gain insights from relevant stakeholders. 06
09 Launch We implement the go to market strategy and release the product with a comprehensive marketing approach. 09
10 Traction We keep track of effectiveness by measuring revenue, traffic, users, engagement, and partnerships and keep optimizing ROI. 10
03 03 Financial Analysis We decide the best solution based on projected ROI by evaluating costs and outcomes.
04 04 Design Working closely together, our data scientist and UI and UX experts make magic happen by turning abstract ideas into visuals.
07 07 Iteration From prototype to MVP, we continue to test again and again as we improve the product based on stakeholder feedback.
08 08 Strategic Planning We determine the target market with clear positioning and differentiation, develop strategies for branding, product, distribution, pricing, and promotion, etc., and setup KPIs.
11 11 Fundraising We work with investors to assemble the capital and unleash the full potential for the proven effective startup.
12 12 Scaleup We bring more talents on board and invest more on market penetration to accelerate the growth locally and internationally.

Our Studio Focus

Our ventures seek to address the evolving need for innovation in education, ecommerce, energy and the environment.

Z LAB supports the Sustainable Development Goals.


Future of Education

Education is one of the critical foundation pillars of the social infrastructure. The economic well being of any society is based on properly trained and well educated population that can contribute positively to the economic development. There is no shortage of challenges in the education system and here at the Z LAB, we have decided to focus on the following critical ideas that has the possibility of making maximum impact.

  • Easily accessible and affordable digital learning solutions that work in areas with reduced infrastructure
  • Learning solutions for continued life long learning
  • STEAM based EdTech solutions that provides hand-on experiences to solve real problems
  • AI-ML driven solutions for making education smarter

Energy Transition

As the world moves from fossil-based energy solutions to zero-carbon energy solutions by the middle of this century, several challenges exists. Here at Z LAB, we are focused on identifying and investing in digital solutions that will aid in this historical transition.

  • Digital solutions in energy management to improve efficiency
  • Energy market products to promote green energy sources
  • Energy management digital infrastructure
  • Energy transition education and awareness solutions

Greener Ecommerce

As the world’s trade has moved online, cross border e-commerce is the fastest growing segment of international trade. The equal access to global e-commerce opportunities for small businesses especially those headed by minorities and women is still a challenge. At Z LAB, we see tremendous opportunities to create fair and balanced digital solutions that promote opportunities and inclusion for underserved communities around the world. Below are some of the focus areas.

  • Affordable e-commerce platforms for disadvantaged business owners serving underserved communities
  • Innovative supply chain management for online retailers
  • Affordable green packaging solutions for online retailers
  • Copyright and IP protection for online products

Zlab studio advantage

How it works?


We curate the perfect team of founders, data scientists, UI/UX designers, programmers, marketers, project managers for each unique project

Strategy & Operations


Research & Analytics


Intellectual Property

Product Development

Talent Management


Marketing & BD

Project Management


Our collaborative approach helps different entities in the innovation ecosystem like accelerators, incubators, VC’s, angel investors, non-governmental agencies, government agencies etc. to get closely involved with our ventures and can support these ventures as they get ready to scale up.

Got an Idea! Connect with Us

Stephen Read Partner
  • Family & Adventures
  • Investment Analysis
  • Behavioral Economics
  • Computer Programming
  • Creating and Compounding
  • English
  • Python

Mr. Stephen Read is happily married to his wife Sarah with whom he has 3 children (Nora, Isaac andMarcus). Stephen founded HIT Investments, the General Partner of the Hedge fund HIT Capital in 2011.

Mr. Stephen Read has spent the majority of his life researching, investing and learning how to compoundwealth. His personal expertise lies in strategy, programming, behavioral finance, and investment analysis.

Stephen is a life long learner who believes the best way to learn is by doing. Since graduating from MissouriS&T with a B.S. in Mechanical Engineering he has:

Worked 14 years at ConocoPhillips as a Drilling Engineer, Rig Supervisor, Development Team Lead,Exploration Project Manager, A&D Lead, Strategic Planning, Reserves Coordinator, Commercial Leadand Water Manager
Played professional baseball which was capped off with a Continental League Championship
Founded the investment firm HIT Investments and oversees +$10 million in AUM
Manages the hedge fund HIT Capital which has +14% CAGR since its 2013 launch
Saved and compounded enough $ for his family to reach financial independence by age 37
Built a website and writes a blog on personal and behavioral finance
Invested in startups since 2011, which includes one unicorn (and counting)
Developed and lead a Python programming program, producing more than 100 translators and coders

Stephen’s investment expertise lies in the markets available to the hard working middle class: public equities, real estate, and early stage startups. He is passionate about helping others save, invest, and follow theircalling. Stephen is a registered Investment Adviser in the state of Texas. One of Stephen’s favorite quotes is from 2 Corinthians 9:6 “Remember this: Whoever sows sparingly will alsoreap sparingly, and whoever sows generously will also reap generously.”
Shuang Leng, JD Partner
  • Corporate Governance
  • Corporate Transactions
  • Data Privacy and Security
  • Commercial Transactions
  • Blockchain
  • English
  • Chinese

Shuang Leng is an attorney licensed in Illinois and Texas. She works with both startups and establishedcompanies and assists them with their ongoing business and legal needs. Her practice mainly focuses oncorporate governance and transactions, commercial transactions, data privacy and security, and blockchain-related matters. Shuang is also a certified information privacy professional (CIPP/US/E) with experience in boththe US and European data protection laws. The CIPP is the global standard in privacy certification, developedand issued by the International Association of Privacy Professionals.

Shuang is adept in contract review, analysis, and drafting, and has a deep understanding of corporatestructures and business entities. She is well-versed in corporate transaction deal structures (deal steps, equitystructures, fund flow, due diligence, and M&A taxation). She developed all essential algorithms for a taxcalculator, which compares and ranks tax liabilities and benefits resulting from all available deal structures(stock sales, assets sales, mergers, 338(h)(10) elections, etc.) for sales or acquisitions of C corporations, Scorporations, LLCs and partnerships.

Shuang works with tech companies on a regular basis. In addition to transactional work, she advisescompanies on securities regulations, capital raising activities, legal issues surrounding the Internet of Thingsand related legislative activities, and other compliance matters.

J.D., University of Kansas, School of Law, USA
LL.B. Renmin University of China, Law School, China

Other Qualifications
CIPP/US (Certified Information PrivacyProfessional/US)
CIPP/E (Certified Information PrivacyProfessional/Europe)

Bar and Court Admissions
China (Legal Professional Qualification Certificate)
Southern District Court of Texas

Sunny Zhang, Ph.D. General Partner
  • Research & Strategy
  • Digital Marketing
  • Social Networks
  • Innovation Adoption
  • International Business
  • English
  • Chinese

Dr. Sunny Zhang is the founder and president of Z LAB, a research-driven full-service global innovation studio.She is also an Associate Professor in Marketing at the Cameron School of Business, University of St. Thomas.

Dr. Zhang has 20 years experience in consumer and organizational behavior, demonstrated by her pioneeringwork on e-commerce as well as her groundbreaking experiment on social networks. She has conductedextensive research and developed effective strategies for numerous local and international businesses andorganizations. She received her PhD in Marketing and Master of Business from the Kelley School of Business,Indiana University, and her MS in Applied Psychology from the Chinese Academy of Sciences.

With her dedication to collaboration across borders, Dr. Zhang has been playing an important role in cultivatingnetwork connections among the global business community. She serves several leading international not-for-profit organizations, such as the American Marketing Association, the University of Texas at Austin's ChinaPublic Policy Center, Global Energy Mentors, and MIT Enterprise Forum. She also frequently appears atinternational conferences as a speaker and/or a moderator.

PhD. in Marketing, Kelley School of Business, Indiana University, USA
Master of Business, Kelley School of Business, Indiana University, USA
MS in Applied Psychology, Chinese Academy of Sciences, China
BS in Social Psychology, Jilin University, China

Sandip Bordoloi, Ph.D. General Partner
  • Upstream O&G
  • Digital Innovation
  • Portfolio management
  • Technology Adoption
  • International Business
  • English
  • Hindi

Sandip is a founding partner at Z LAB, a digital Innovation studio in Houston. Sandip has more than 15 years ofexperience in the oil and gas industry both in a technical and leadership role, majority in the new venture space.Sandip has led multiple new venture projects for a large energy independent including new country entry and exitsfrom major projects. Sandip has managed capital projects with over $1 B in assets including strategic planning,partnership management, execution and exits.

At Z LAB, Sandip is leading the software development team working closely with entrepreneurs to bring their digitalinnovations to the market. Sandip is passionate about building and investing in sustainable and affordable digitalsolutions addressing the UN SDG. Sandip’s has published multiple technical articles in industry journals related to the application of innovativegeochemical techniques in the exploitation of unconventional resources.

Leadership Experience in Managing Exploration and Appraisal of New Venture Projects Technical Experience in Exploration, Appraisal, and Development of Unconventional and Conventional oil andgas assets Leadership Experience in Major Project Implementation Leadership Experience in New Country Entry

Education PhD. in Geosciences, University of Alabama, USA Master of Science, University of Alabama, USA Master of Science, University of Delhi, India BSc in Geology, University of Delhi, Delhi
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